The environment is very profitable. There is a growing trend of environmental themed restruants in the United States such as the Rainrorest Cafe. They seek profits throuh the promotion of environmental awareness. In order to do this the Rainforest Cafe offers outreach programs to educate students on wildlife preservation. The Corporation also sponsors an environmentally conscious organization called the Rainforest Cafe Friends of the Future Foundation. The Rainforest Cafe has exploited the thought that they could enhance their business and profit by promoting wildlife awareness.